We are changing the way India invests.

Selection of Funds

Mutual fund investments are subject to market risks, please read the scheme information document carefully before investing. We have all heard this disclaimer numerous times...

Lifelong monitoring & adjustments

Selection of funds is just one-fifth of the solution. Knowing what to buy, when to buy and how much to buy is the most critical part. If all one had to do was to buy mutual funds and get rich...

Selection of Funds

Mutual fund investments are subject to market risks, please read the scheme information document carefully before investing. We have all heard this disclaimer numerous times. Yes, mutual funds are subject to market risks. Yes, we are asked to read the scheme information document carefully. But, very few of us actually do.

Sheme information documents are long and tedious because they are filled with jargon. We don't really blame you for not wanting to read them. But without reading the documents, how can you decide on a mutual fund to invest in? The answer to that is--you rely on the Upwardly methodology and algorithm.

The mutual funds that we shortlist for you to invest in are selected on the basis of the following factors.

Consistent track record

Our selection of funds have been in the market for at least 5 years and have weathered all kinds of market conditions--bull runs as well as bear phases. We choose funds that have a history of navigating a volatile market.

Consistent returns

Sometimes, even the good funds do poorly. But what separates the good from the bad is their ability to bounce back when conditions improve. These are the funds that we select for you.

Reputable size

While the size of a fund doesn't directly affect its performance, a fund with a decent AUM can move around the market and place bets on different sectors and stocks. A comparitively bigger size is also a sign of a good reputation.

Economic factors

Different kinds of funds do well in different kinds of economic scenarios. We choose funds that are placed to benefit from a change in the economy, be it an upturn or a downturn.

No lock-ins

One of the reasons why mutual funds are excellent investment products is because of the flexibility they provide. We choose funds that investors can move in and out of. The only exception here are tax-saving mutual funds.


There is no rocket science to our recipe of picking mutual funds for you. It is plain and simple math, which is why it works. In the world of finances, the simpler things are, the better they work.


Lifelong monitoring & adjustments

Selection of funds is just one-fifth of the solution. Knowing what to buy, when to buy and how to buy is the most critical part.If all one had to do was to buy mutual funds and get rich, a ten million of us would've become rich by now. It's not that simple and this is where data, Finance and automation comes into play to build a solution that was only accessible to Ultra rich. But now, it's available to you.

Portfolio strategy used
by Millionaires

Upwardly's portfolio strategy, based on Nobel Prize-winning Modern Portfolio Theory, is tailored for the Indian Market. We create balanced and personalised portfolios for you based on your Investment Horizon and Risk Profile while accounting for the prevailing market condition like Stock markets performance(Price to Earning, Price to Book, Divident Yield), Internet Rates, GDP growth Rates and other important macroeconomic factors.

Market beating
performance

Our proprietary investing model, based on Dynamic Asset Allocation, has consistently given substantially higher returns than the Markets over a period of two decades which includes multiple bullish and bearish cycles. We optimise your portfolio to offer maximum possible expected return for a given level of risk through careful selection of mutual funds using out proprietary ranking frameworks.

24x7
portfolio management

We continuously monitor your portfolio and recommend periodic rebalancing to maximise returns for you while taking into account prevailing market conditions, tax implications, switching and exit costs to meet your goals and aspirations. We offer you a flexible and convenient platform to track/swtich/redeem/top up your investments at a click of a button from the comfort of your laptop or phone.